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Safinaton Zahra

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Open access Oct 2026

Market Digitalization and the Transformation of MSMEs in Indonesia: E-Commerce, Public Policy, and Digital Governance Perspectives

This study investigates the extent to which market digitalization, particularly through the adoption of e-commerce platforms, has redefined the operational and competitive landscape of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Rapid advancement in digital technology has prompted a fundamental shift fro...

Safinaton Zahra · 0 citations

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