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Saira Siddiqui

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Open access Sep 2026

The Influence of Social Media on Beauty Ideals Among Millennials and Gen Z in Punjab Pakistan

In contemporary digital culture, social media platforms have emerged as dominant architects of physical beauty standards, profoundly impacting younger generations. For Millennials and Generation Z, continuous exposure to digitally enhanced imagery, augmented reality filters, and sponsored content on platforms like Inst...

Muhammad Usman Ghani, Saira Siddiqui, Basharat Ali et al. · 0 citations

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