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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Samantha C. Joseph

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Review Sep 2026

Marketing, Artificial Intelligence, and Higher Education for Sustainable Global Development: Innovative Research Directions and an Integrated Framework

A framework called M-AI-SDG is introduced, which brings together elements of marketing strategy, artificial intelligence capabilities and sustainability outcomes, which demonstrates how these new technologies affect the processes of recruitment, engagement, and retention of students in the context of higher education s...

S. Rajkumar, Samantha C. Joseph, Praising Linijah · 0 citations

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