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Author

Samer Yaghmour

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Review Oct 2026

Halal-friendly tourism attributes and Muslim tourists’ memorable experiences: insights from non-OIC countries

This study aims to examine how halal-friendly attributes (HFAs) in five non-Organisation of Islamic Cooperation (OIC) destinations, namely Singapore, Thailand, India, Australia and Sri Lanka, shape Muslim tourists’ memorable tourism experiences (MTEs) and behavioural intentions. It focuses on whether halal-friendly...

Ihtisham Ullah, Mamoona Hamid, Samer Yaghmour et al. · 0 citations

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