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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Sami Imad Eddine Ketita

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Review Open access Sep 2026

The Impact of AI on Customer Behavior: Analyzing AI-Driven Marketing Strategies and Their Influence on Consumer Decision-Making

This study examines how AI-driven marketing strategies shape consumer decision-making by integrating the Stimulus–Organism–Response (S-O-R) framework with the Technology Acceptance Model (TAM). Survey data from 246 consumers in Türkiye exposed to AI-based marketing tools were analyzed using regression and the Hayes PRO...

Sami Imad Eddine Ketita, Sibel Demirel · 0 citations

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