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Author

Samuel Steiner

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Review Open access Sep 2026

Balancing Customer Effort and Communication Outcomes in Chatbot and Human-Agent Customer Interactions: A Quantitative Study

The results revealed that chatbot interactions were perceived as more effective for low-complexity, transactional service tasks because they reduced response times and increased convenience, and hybrid chatbot–human service models may provide the strongest effort–outcome balance by combining the efficiency of automatio...

Ioseb Gabelaia, Samuel Steiner · 0 citations

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