Sana Hussan

Transparent but Trustworthy: Reconciling the AI Disclosure Paradox in Corporate and Customer Communication

Regulators and public interest activists increasingly advocate for full transparency in customer-facing AI. However, an empirical meta-synthesis of 17 studies (N=14,820) reveals a critical transparency dilemma: uncontextualized raw AI disclosures trigger negative persuasion knowledge, reducing consumer trust by 1.12 to...