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Sangjoon Lee

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Open access Sep 2026

Make-or-Buy Decisions in Eco-Friendly Markets: Supplier Coopetition and Sustainability Reputation Spillovers

Large diversified firms seeking to enter eco-friendly markets must decide whether to source essential green components from specialized suppliers or develop comparable components in-house. External sourcing facilitates rapid market entry and avoids costly development, but it creates dependence on a specialized supplier...

Dawoon Jung, Sangjoon Lee, Sunghak Kim et al. · 0 citations

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