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Sanskrita Barman

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Review Sep 2026

Sustainable Marketing and Green Purchase Behaviour: Examining the Role of Consumer Trust, Environmental Awareness and Perceived Value

Sustainable consumption has become increasingly relevant as consumers, businesses and policymakers recognize the environmental consequences associated with conventional patterns of production and consumption. The present study examined this issue from a consumer perspective by focusing on green purchase behaviour among...

Sanskrita Barman · 0 citations

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