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Author

Santhy Chamdra

2 papers indexed here

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Open access Sep 2026

ANALYSIS OF SOCIAL MEDIA UTILIZATION STRATEGIES IN INCREASING SALES (Case Study of UMKM Sambal Nyala Rasa Yakusa at Kelurahan Mautapaga, Kecamatan Ende Timur, Kabupaten Ende)

This study aims to: (1) identify internal and external factors in the utilization of social media at UMKM Sambal Nyala Rasa Yakusa; (2) analyze the constraints faced in digital marketing; and (3) formulate social media utilization strategies to increase sales. This research uses a descriptive qualitative approach with...

Dwi Putri Mahrani Djafar, Santhy Chamdra, Eman Novianus Bureni · 0 citations
Review Open access Sep 2026

EVALUATION OF LOWLAND RICE FARMERS’ SATISFACTION LEVEL WITH THE PERFORMANCE OF AGRICULTURAL EXTENSION WORKERS AT DESA NOELBAKI, KECAMATAN KUPANG TENGAH, KABUPATEN KUPANG

This study aims to evaluate the performance attributes of agricultural extension workers and the satisfaction level of lowland rice farmers in Noelbaki Village, Kupang Tengah District, Kupang Regency. The study was motivated by a decline in lowland rice production over the last two years, indicating the need to evaluat...

Maria V. Wangung, Santhy Chamdra, Ayu Fitriani · 0 citations

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