ANALYSIS OF SOCIAL MEDIA UTILIZATION STRATEGIES IN INCREASING SALES (Case Study of UMKM Sambal Nyala Rasa Yakusa at Kelurahan Mautapaga, Kecamatan Ende Timur, Kabupaten Ende)
This study aims to: (1) identify internal and external factors in the utilization of social media at UMKM Sambal Nyala Rasa Yakusa; (2) analyze the constraints faced in digital marketing; and (3) formulate social media utilization strategies to increase sales. This research uses a descriptive qualitative approach with...