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Author

Sara Gómez Quiñonez

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Open access Sep 2026

Political discourse and digital participation on Instagram:

This study examines the influence of discursive functions, topics, and formats on Instagram on digital participation (Likes and comments) during the 2024 presidential campaign in Mexico. Using a content analysis of 2,746 posts based on Benoit's functional theory and analyzed with negative binomial regression models, th...

W. Benoit, Sara Gómez Quiñonez, Paula Andrea López-Herrera et al. · 0 citations

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