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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Saripudin Saripudin

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Review Open access Sep 2026

From Artificial Intelligence to Customer Advocacy: Evidence from the Banking Industry

Research Originality: This study contributes to the literature by integrating technological, relational, and behavioral perspectives and mechanisms to explain how AI-enabled banking services may translate into customer advocacy through Brand Trust, Customer Engagement, and Customer Satisfaction. Research Objectives: Th...

Saripudin Saripudin, Yohanes Ferry Cahaya, Patria Laksamana et al. · 0 citations

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