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Savita Verma

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Open access Aug 2026

A Data-Driven Intelligent Decision Framework Integrating Digital Marketing, Supply Chain Management, Operations Management, and Business Management for Sustainable Operational and Financial Performance

Digital transformation increasingly requires organizations to connect customer-facing digital activity with supply-chain execution, operational efficiency, and financial performance. This study has provided an intelligent decision framework based on data as a fusion of Digital Marketing, Supply Chain Management, Operat...

Savita Verma, Vasanth Vinayagamoorthi, D. Kumar et al. · 0 citations

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