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Author

Sebastián López-Estrada

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Open access Aug 2026

Destination Marketing Intelligence in European Tourism: A Machine Learning Approach to Performance, Housing Pressure, and Post-Shock Sensitivity

Tourism destinations increasingly require data-driven tools to interpret competitiveness, capacity use, housing-related pressure, and post-shock change. This study develops a machine-learning-based destination marketing intelligence framework for a non-probability analytical sample of 29 European destinations observed...

Orlando Joaqui-Barandica, Sebastián López-Estrada, D. F. Manotas-Duque · 0 citations

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