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Seema Sharma

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Review Open access Sep 2026

Role of Digital and Social Media Platforms on Consumer Buying Behaviour: A Shift from Offline to Online Clothing Shopping

Advancements in technology and increased awareness have created significant opportunities for consumers to buy goods and services online, and the scope for interactions between consumers and businesses through digital platforms such as email marketing, e-commerce websites, and social media (YouTube, Facebook, Instagram...

Seema Sharma · 0 citations

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