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Sekarini Adhiati

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Review Open access Oct 2026

Influencer Marketing and Impulse Purchase Intention in E-Commerce: A Systematic Review and Future Research Agenda

Social media influencers have become prominent agents in e-commerce and social commerce, yet evidence on how they trigger impulse buying is dispersed across platforms, constructs, and theories. A recent review addressed impulse buying in live streaming e-commerce, leaving influencer-driven impulse buying beyond live st...

Sekarini Adhiati, Ervia Yudiati · 0 citations

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