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Septian Eka Ady Buananta

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Conference Aug 2026

Evaluating the Influence of Gamification Features on User Repurchase Intention in E-Commerce Systems

This study analyzes how gamification can influence users’ repurchase intention in e-commerce by integrating the Hedonic-Motivation System Adoption Model (HMSAM) and the Theory of Planned Behavior (TPB) using survey data from 195 users analyzed with PLS-SEM. The results show that hedonic factors, such as Curiosity and J...

Atila Alfayathar Nabil Fathin, Vincent Fernando Atmajaya, S. Persada et al. · 0 citations

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