Skip to content
Log in
Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Serap Sarp

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Conference Sep 2026

Artificial Intelligence-Generated Advertising: A Conceptual Framework Integrating the Theory of Planned Behavior and Advertising Value Model

Artificial intelligence (AI) is transforming advertising practices by enabling the creation of personalized, scalable, and data-driven promotional content. As AI-generated advertisements become increasingly prevalent, understanding how consumers perceive and respond to such content has emerged as an important research...

Sevde Ceyda Solmaz Şahin, Serap Sarp · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.