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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Shahid Bashir

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2 papers indexed here

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Review Oct 2026

Halal-friendly tourism attributes and Muslim tourists’ memorable experiences: insights from non-OIC countries

This study aims to examine how halal-friendly attributes (HFAs) in five non-Organisation of Islamic Cooperation (OIC) destinations, namely Singapore, Thailand, India, Australia and Sri Lanka, shape Muslim tourists’ memorable tourism experiences (MTEs) and behavioural intentions. It focuses on whether halal-friendly...

Ihtisham Ullah, Mamoona Hamid, Samer Yaghmour et al. · 0 citations
Review Sep 2026

The power of perception: impact of risk perception and COVID-19 advertising on protective behaviors through ELM and SOR models

As a result of the COVID-19 pandemic, every aspect of our lives has been affected, including our lifestyle, consumption habits and how we respond to communication messages like advertising. The current study aims to conceptualize a model based on the elaboration likelihood model and stimulus–organism–response theor...

A. Z. Abbasi, Shahid Bashir, Ali Hussain et al. · 0 citations

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