Building Brand Awareness Through Digital Marketing At Gulung Jenebora Souvenir Center In Balikpapan
This study analyzes how digital marketing contributes to brand awareness at Gulung Jenebora, a local souvenir business in Balikpapan. A descriptive quantitative design was applied using a purposive survey of 50 consumers, supported by observations of Instagram, Facebook, TikTok, and Google Maps during October-November...