Shivani Bhagat

Digital Moral Discourse on Altruism: An Exploratory Qualitative Study of Public Evaluation on Facebook and YouTube

This study examines how altruistic acts are publicly evaluated in social-media comment spaces and how moral meaning is constructed through praise, religious framing, obligation, scepticism, and accountability. A fixed analytic corpus of 700 publicly visible comments was compiled from two high-engagement cases on YouTub...