Modern industrial recommendation systems typically separate recall and ranking into two independent stages. Although this cascade supports corpus-level retrieval and fine-grained multi-objective scoring, it causes objective inconsistency, information loss at the candidate hand-off, and redundant user-side context computation. Meanwhile, the generative recall and ranking scaling share a common Transformer-based modeling philosophy, where architectural consistency creates a natural opportunity for unified integration. However, direct sharing remains challenging since the two tasks require different information visibility and optimization methods. Therefore, we propose \textbf{UniR$^2$}, a \textbf{Uni}fied decoder-only Transformer that unifies Generative \textbf{R}ecall and Multi-Objective \textbf{R}anking within a single heterogeneous sequence comprising user context, SID trajectory, and item features. Within this sequence, the generated trajectory serves as a representation bridge between recall and ranking, where Dual-Query Prefix-Causal Attention provides task-specific visibility. The two tasks share the base attention weights but retain separate optimization boundaries, with ranking-side LoRA preserving ranking adaptability without disrupting the generative backbone. Extensive offline experiments on large-scale industrial data demonstrate the effectiveness and efficiency of UniR$^2$ for both recall and ranking. Long-term online A/B tests on Kuaishou platform further show consistent positive gains, validating the practicality of unified model in large-scale recommendation systems.
Ruochen Yang, Shuang Wen, Pengbo Xu et al.· 0 citations
Multimodal large language models (MLLMs) can convert multimodal item content into structured descriptions used as semantic features for recommendation. Conventional content-only generation, however, cannot use downstream user signals to determine which semantics should be emphasized. Recent user-conditioned methods incorporate these signals through user histories or profiles, but they require user information at inference and make generation user-dependent. In this paper, we introduce RecoReward, which instead uses behavior-derived rewards during training and preserves content-only inference. To instantiate this idea in live-stream recommendation, we treat historically engaged users as a proxy for future target users and use observational non-target users to estimate affinity shared broadly across users. The Recommender Affinity Score (RAS) contrasts these signals to provide user-selective feedback for reinforcement learning, allowing the learned policy to generate a single shared description without user inputs. In our offline benchmark, RecoReward-9B outperforms its Qwen3.5-9B baseline and all other evaluated models across seven recall metrics. Online A/B testing also shows performance gains. These results show that RecoReward trains the MLLM to produce item features that benefit downstream recommendation while retaining content-only serving.
Guohong Mu, Yueyang Liu, Jiangxia Cao et al.· 0 citations