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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Shuting Lou

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Open access Sep 2026

Guochao Context: Omni-Channel Integrated Marketing Strategies and Commercial Value Analysis of Domestic Brands—A Case Study of Mixue Bingcheng

China's economic growth and rising incomes have reshaped consumption patterns. Consumers now prioritize cultural meaning, emotional resonance, and social value in products—fueling the "Guochao" (China-chic) trend, a core driver of domestic brand growth. Guochao reflects cultural confidence translated into consumer beha...

Shuting Lou · 0 citations

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