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Si-Bo Kong

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Conference Open access 2026

Business Logic Analysis of Co-branded Marketing on Social Media: A Study Based on IP Derivatives Market Data and User Comments' Emotions

The scale of co-branded marketing market has continued to grow at a high speed, and the market value and potential are huge; among them, social media plays three roles of propagation amplifier, user co-creation platform and emotional connector.

Si-Bo Kong · 0 citations

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