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Si-Cheng Li

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Sep 2026

Anthropomorphic AI and tourists’ cultural experiences in smart tourism

This study aims to examine how tourists’ perceptions of artificial intelligence (AI) psychological anthropomorphism in AI-enabled tourism services are associated with perceived cultural belonging (PCB) in smart tourism. Cultural belonging is conceptualized as situational cultural closeness rather than a stable iden...

Si-Cheng Li, Jing-Qi Wang · 0 citations

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