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Sidra Umar

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Open access Aug 2026

DIGITAL PLATFORMS, SOCIO-CULTURAL SUPPORT, AND WOMEN’S ENTREPRENEURIAL OUTCOMES: EVIDENCE FROM HUNZA, GILGIT-BALTISTAN, PAKISTAN

This study explores the influence of socio-cultural support and utilization of digital platforms on entrepreneurial outcomes of women entrepreneurs in Hunza of Gilgit-Baltistan, Pakistan. Data collection was quantitative, and a cross-sectional design was used; 150 women entrepreneurs were selected in Aliabad, Karimabad...

Iraj Iqbal, Sidra Umar, M. H. Bhutta et al. · 0 citations

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