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Silfadilla Syaputri

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Open access Oct 2026

From Consumer Motives to Ethical Choices: The Mediating Role of Tabṣirah in Muslim Fashion Consumption

This study examines the mediating role of tabṣirah in fashion purchase decisions among middle-class Muslim housewives in Bone Regency, South Sulawesi. Drawing on the Engel–Blackwell–Miniard (EBM) Consumer Behavior Model and Mediation Theory, the study investigates how consumer motivation, information search, and attitu...

Silfadilla Syaputri · 0 citations

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