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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Siti Aisyah

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2 papers indexed here

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Review Open access Aug 2026

From Experience to Loyalty: The Sequential Process of Building Gen Z Trust in Aesthetic Clinics

Purpose: This study aims to examine the formation of Generation Z loyalty in the context of aesthetic clinics by developing a Sequential S-O-R Framework. Unlike traditional models, this study conceptualizes the Organism component as a sequential psychological process that progresses from evaluative satisfaction to rela...

Alifia Nasya Manurung, Siti Aisyah, Aqwa Naser Daulay · 0 citations
Review Open access Aug 2026

Determinants of Netflix Subscription Continuance Intention among Generation Z Users

The rapid growth of Subscription Video-on-Demand (SVoD) services has shifted the industry's strategic focus from user acquisition toward retention, yet current literature emphasizes cognitive paradigms over behavioral manifestations. This study aims to develop and test an integrated retention model grounded in the Stim...

Nur Abdullah Gimnastiar, Siti Aisyah, Aqwa Naser Daulay · 0 citations

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