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Siti Nur Aisyah Alias

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Open access 2026

AI-Powered Marketing Strategies and Customer Satisfaction among Lazada Users in Malaysia

Artificial intelligence (AI) is increasingly embedded in e-commerce marketing through recommendation systems and predictive analytics. This study examines the relationships between personalized recommendations, predictive analytics, and customer satisfaction among Lazada users in Malaysia. Because the original manuscri...

Bong-Xiu Wen, Siti Nur Aisyah Alias, A. Sufian et al. · 0 citations
Review Open access Aug 2026

Dynamic Capabilities and Digital Competitiveness: A Sustainability-Focused Research Agenda for ICT Service SMEs in Developing Economies

It is argued that dynamic capabilities enable ICT service SMEs to respond effectively to environmental changes, strengthen digital competitiveness, and achieve sustainable competitive advantage.

S. Shami, N. Rashid, Y. Hisham et al. · 0 citations

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