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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Sofia Almeida

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#explainable ai Oct 2026

AI as a mediating quasi-stakeholder: rethinking coopetition in hotel marketing consortia

Artificial intelligence (AI) is reshaping inter-organisational relationships in tourism and hospitality, yet its role within coopetitive networks remains underexplored. This research letter develops a conceptual framework that positions AI as a mediating quasi-stakeholder, extending Stakeholder Theory (ST) through the...

Sofia Almeida · 0 citations

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