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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Sofia Mikhailovna Maleva

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2 papers indexed here

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Review 2026

The influence of influencers on the media promotion of perfumery and cosmetic products: results of an empirical study

The aim of the study is to determine the nature of influencers’ influence on the media promotion of perfumery and cosmetic products. The research materials are presented by data from a questionnaire survey of 446 users of digital platforms who are familiar with influencers’ publications about natural and organic perfum...

Sofia Mikhailovna Maleva, Mikhail Dmitrievich Kislyakov · 0 citations
2026

Managing Consumer Behavior through Influencers in the Context of Business Journalism and Media Promotion

The aim of the study is to substantiate the role of influencers in managing consumer behavior in the context of business journalism and media promotion by developing a theoretical model that reflects the relationship between media content, source perception, and audience response. The study draws on academic research i...

Sofia Mikhailovna Maleva · 0 citations

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