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Author

Sonam Arora

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Open access Sep 2026

Does Social Media Usage Shape Investor Behavior and Decision -Making?

Social media platforms are becoming a vital component of modern communication and are increasingly influencing the investment sector and financial decision-making. Drawing on the foundations of TAM and DOI theory, this study investigates how social media is used to make investment decisions. Additionally, it explores t...

Kapil Shrimal, Sonam Arora, Riddhi Khara · 0 citations

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