Song-Yu Jiang

From service encounters and social media interaction to revisit intention: dual pathways through tourist responses and value co-creation in culinary tourism

This study examines how offline service experiences and online social media interaction are associated with revisit intention in platform-mediated culinary tourism. Drawing on the Stimulus–Organism–Response (S-O-R) framework and service-dominant logic, the study develops two complementary pathways in which tourist...