Author

Soyal Rajesa Mujavar

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Open access Sep 2026

Digital Transformation in Agricultural Marketing: A Comparative Analysis of the Volume of Agricultural Produce Transactions across Marketing Channels

The study aimed to compare the transaction volume and economic performance of agricultural produce marketed through physical, digital, and combined (physical and digital) marketing channels across farm-size categories in Chikkaballapur district of Karnataka. An ex-post facto research design was adopted, and primary dat...

M. Prasanna, Bhavana Kabber, Soyal Rajesa Mujavar et al. · Journal of Scientific Resear... · 0 citations

Open access Sep 2026

Impact of Different Modes of Agricultural Produce Sale on Farmers' Economic Performance in Chikkaballapur District, Karnataka, India

Digital agricultural marketing has emerged as an effective approach to improve market access and enhance farmers' economic returns. The present study assessed the impact of different modes of agricultural produce sale, namely physical (traditional), digital, and a combination of both, on farm income and selected econom...

M. Prasanna, Bhavana Kabber, Soyal Rajesa Mujavar et al. · Advances in Research · 0 citations