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Sreedhar Madhavaram

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#data science Oct 2026

An integrative theoretical framework of strategic marketing solutions for resolving social dilemmas

Purpose This study aims to examine how marketing can help resolve firm-level social dilemmas. The authors synthesize insights from sociology, psychology, economics, political science, management and marketing to conceptualize firm-level marketing social dilemmas, organize marketing solution levers into an integrative t...

Siavash Rashidi‐Sabet, Sreedhar Madhavaram · 0 citations

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