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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Stefan Krsmanović

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Open access Aug 2026

AI-BASED SENTIMENT ANALYSIS AS A DRIVER OF DIGITAL MARKETING TRANSFORMATION THROUGH CONSUMER PERCEPTIONS, ONLINE SENTIMENT AND PURCHASE BEHAVIOUR

Understanding the emotions and attitudes of consumers expressed in the digital environment is one of the key challenges of modern digital marketing. Although AI-based sentiment analysis is increasingly used to interpret user-generated content, a limited amount of research simultaneously considers its perception along w...

Stefan Krsmanović, Radoslav Baltezarević · 0 citations
Review Open access Jul 2026

Generation Z and digital marketing - the new rules of engagement

Generation Z is a remarkable and influential cohort of consumers who grew up immersed in digital technology, social media, and instant access to content. Their distinctive values, expectations, and media habits create both obstacles and opportunities for marketers seeking to connect adequately. This review paper examin...

Stefan Krsmanović · 0 citations

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