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Stela Mincheva

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Conference Open access Sep 2026

THE RELATIONSHIP BETWEEN VISUAL STYLE AND EMOTIONAL ENGAGEMENT IN MOBILE TOURISM APPLICATIONS

Mobile tourism applications are designed to deliver both functional usability and emotionally engaging experiences. This article examines how visual style is associated with emotional engagement in four mobile tourism applications used in Bulgaria: 100 Places Bulgaria, I Love Bulgaria, The Hundred National Tourist Site...

Stela Mincheva, Veselka Stoyanova · 0 citations

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