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Stevan Lutovac

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2026

THE SIGNIFICANCE OF MULTIMEDIA CONTENT FOR THE DEVELOPMENT OF RURAL TOURISM: A COMPARATIVE ANALYSIS OF MAGAZA, KOVAČEVIĆ, AND PLANTAŽE WINERIES

Today, rural tourism represents one of the key pillars of sustainable development, economic diversification, and the demographic recovery of rural areas. However, traditional marketing channels and static website presentations are no longer sufficient to attract modern, digitally literate tourists. This paper explores...

Stevan Lutovac, N. Spiridonov, Branka Bešević · 0 citations

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