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Sungguh Ponten Pranata

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Review Open access Oct 2026

Service Quality Is No Longer Enough and the Role of Digital Engagement in Tourist Loyalty

Tourist loyalty has become increasingly complex in the digital era, as travel experiences are no longer shaped solely by on-site encounters but also by sustained interaction through social media. Understanding how experiential and digital factors jointly influence loyalty is therefore critical for contemporary tourism...

I. C. Dewi, Sungguh Ponten Pranata, Andina Febri Pramesti · 0 citations

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