Skip to content

Author

Sushant Rajput

2 papers indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

Consumer Analytics and Strategic Marketing Management: Developing an Intelligent Framework for Predicting Customer Loyalty in Digital Markets

The increasing availability of consumer data creates opportunities for organizations to strengthen strategic marketing through intelligent prediction of customer loyalty. This study developed and evaluated a consumer analytics framework integrating demographic, transactional, behavioral, experiential, and digital engag...

Sushant Rajput, P. N, G. Dsouza et al. · 0 citations
Open access Aug 2026

Impact of Digital Consumer Engagement, Human Resource Innovation, and Sustainable Marketing Strategies on Organizational Performance and Customer Loyalty in Emerging Business Markets

Results indicate that digital engagement with consumers, innovation in HR practices and sustainable marketing approaches have positive and significant impacts on both organizational performance and customer loyalty.

Rajeev Kumar Indoria, Sushant Rajput, Shilpi Dubey et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.