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Syahla Salsabila

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Open access Oct 2026

Analysis of The Influence of Sponsorship, Social Media, Brand Image, Brand Trust, and Customer Satisfaction on Purchase Intention for Beauty Products

The rapid growth of digitalization and the dominance of Generation Z as a major consumer segment make Purchase Intention an important indicator of marketing success. However, increasing exposure to advertising and branded content may lead to consumer fatigue and skepticism. This study examines the effects of Sponsorshi...

Syahla Salsabila, Ferryal Abadi · 0 citations

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