Syed Muhammad Ali Shahbaz Habib

Explaining consumer hesitation toward digital investment via robo-advisory services: a readiness survey

This study investigates robo-advisors’ behavioural intention to use AI-enabled financial advice, applying the stimulus–organism–response theory in the Middle Eastern context. The study explains how perceived financial risk (PFR) and perceived security risk (PSR) could limit the adoption of robo-advisory services am...