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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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T. Bharathi

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Review Open access Sep 2026

SOCIAL MEDIA MARKETING AND CONSUMER PURCHASE BEHAVIOUR: A STUDY OF CONSUMER ENGAGEMENT, SHOPPING PREFERENCES AND TRUST IN TIRUPATTUR DISTRICT

Social media has become an influential platform for product promotion, information sharing, and customer decision-making. This study examines the role of social media marketing in shaping consumer buying behaviour in Tirupattur District. This study covers consumers' demographic profiles, social media usage and engageme...

T. Bharathi · 0 citations

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