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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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T. D. Sri

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Open access 2026

AI-POWERED DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN E-COMMERCE: A STUDY ON CONSUMER ENGAGEMENT AND PERSONALISATION

The growing use of artificial intelligence (AI) is changing the way e-commerce businesses market their products and interact with customers. AI-based applications analyse customer preferences and online behaviour to deliver relevant product suggestions and create more personalised shopping experiences. This study inves...

K. Mekala, T. D. Sri, L. Yashini et al. · 0 citations

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