Generation Z, encompassing individuals born between the mid-1990s and early 2010s, is emerging in shaping the
future of sustainable tourism. Characterized by their digital fluency, social consciousness, and environmental awareness,
Generation Z's preferences and behaviours are influencing various sectors, notably touri...
Erika Varga, L. Dávid, T. Juhász· Geo Journal of Tourism and G...· 0 citations
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