Author

T. Pham

h-index 3 View on Semantic Scholar

We have 2 of 41 papers

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

The effect of social CRM capability components on service innovation in Vietnamese commercial banks: The mediating role of customer knowledge

Type of the article: Research ArticleAbstractCommercial banks invest heavily in social media to manage customer relationships; however, it remains unclear which components of social CRM capability drive service innovation and through what mechanism. This study aims to determine how each component of social CRM capabili...

T. H. Nguyen, T. Pham, N. L. H. T. Nguyen · Banks and Bank Systems · 0 citations

Review Open access Aug 2026

AI-driven electronic customer relationship management and brand advocacy: The mediating role of consumption values in Vietnam’s digital banking sector

The findings indicate that artificial intelligence-enabled relationship management systems strengthen brand advocacy primarily when they deliver tangible economic, informational, and functional benefits to digital banking customers.

T. H. Nguyen, T. Pham, Khanh Ngoc Kim Pham et al. · Innovative Marketing · 0 citations