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Tehmina Sattar

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Open access Aug 2026

THE ROLE OF SOCIAL MEDIA USAGE IN SHAPING MATERIALISTIC VALUES AMONG UNIVERSITY STUDENTS IN MULTAN, PAKISTAN: THE MEDIATING ROLE OF SOCIAL COMPARISON

The present study examined the role of excessive social media use in fostering social comparison and materialistic values among educated youth. Young people are the largest users of social media platforms for information sharing, communication, and entertainment. Accelerating digitalization aggravates social comparison...

Tabinda Arooj, T. Sattar, F. Bashir · 0 citations

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