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Tetiana Kniazieva

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Open access Sep 2026

CONTEMPORARY MARKETING MODELS: INTEGRATION, HYBRIDIZATION, AND ENVIRONMENTAL ORIENTATION

. The article provides a theoretical substantiation of the transformation of contemporary marketing models under the influence of digitalization, hybridization, integration, and the increasing environmental orientation of business. The purpose of the study is to substantiate the theoretical foundations for the transfor...

Tetiana Kniazieva · 0 citations

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