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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Tettie Setiyarti

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2 papers indexed here

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Review Open access Sep 2026

An Analysis of the Effectiveness of Live-Streamed Shopping on Consumers’ Impulsive Buying Behavior on Marketplaces

Live-streamed shopping has rapidly become a dominant retail format on digital marketplaces, merging real-time video broadcasting, social interaction, and instant transaction functionality within a single interface. This study analyzes the effectiveness of live-streamed shopping in shaping consumers’ impulsive buying be...

Ida Ayu Trisna Wijayanthi, Tettie Setiyarti, Ni Ketut Laswitarni · 0 citations
Open access Sep 2026

Why Leadership Style Alone Isn't Enough: Organizational Commitment as the Missing Link Between Women's Leadership and Performance

This study examines how women's leadership style shapes employee performance at Madifushi Private Island Resort in the Maldives, and whether organizational commitment carries that effect. The resort has faced a persistent 34 percent employee turnover rate at the same time that the share of women in leadership positions...

Luh Sugiani, Tettie Setiyarti · 0 citations

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