This paper aims to systematically review and reframe the concept of city branding through the integration of functional, symbolic, and experiential dimensions, while embedding Islamic marketing values. It explores how the incorporation of tawhid (oneness), ihsan (excellence), and amanah (trust) enhances the authenticit...
H. Monoarfa, A. Nurasyiah, Juliana et al.· KASTA : Jurnal Ilmu Sosial,...· 0 citations
Digital transformation in port operations requires rapid technology adoption, yet its effects from initial acceptance to continued use and employee performance remain theoretically fragmented. This study aims to identify research trends, map intellectual structures and thematic clusters, and identify research gaps to d...
Kiffah Kayyisah Ahmad, Tetty Herawaty, R. A. Muftiadi· Jurnal Ilmiah Manajemen Kesa...· 0 citations
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